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In the information age, consumers are more discerning & well-informed. Gone are the days when the Salesperson was your only source of information for a product/service. While an Online Presence is a key element for success in today’s digital age, small and medium sized businesses struggle due to lack of know-how & resources in creating…
Last Updated Jan 2017. Expanding the business beyond its native location is an ambition that many start-ups and established companies harness. For Singapore based businesses this is even more pertinent in view of the limited size and population of this country. However, pursuing such goals is often fraught with challenges – one of the main…
Marketing your products & services with beneficial content is the new age marketing method. Like many other countries it’s gaining ground with SME’s in Singapore making marketing more pleasurable rather than annoying with cold calls and disruptive advertisements. But like all good things, succeeding in Content Marketing is not as easy. After producing useful content,…
In 2015 and beyond, not having a strong Online Presence is suicidal for companies and brands. Most acknowledge this fact…wholeheartedly. Most have also taken the first steps by setting up an Online Presence. But not many have succeeded in building an impactful, well-rounded presence that can drive traffic and convert visitors into leads, sign-ups and…
Worldwide E-commerce Sales continue to grow at double digit rates year on year. If you too have set out on that route and decided to start an online store, then Congratulations! But as more and more Click-Only businesses mushroom its necessary to get the prerequisites sorted out before jumping onto the E-commerce bandwagon. Especially, if…
If you are one of those who’s executing marketing plans on a tight ship, or an entrepreneur seeking to generate sales for your bootstrapped Start-up or a manager tasked with improving ROI on the company’s marketing spend, then I hope this post will provide you inspiration in the right direction.
After toiling hard to create and put together some quality content on your website, you’d certainly want to maximize viewership of that content. One quick, effective way to raise awareness and spread the word about it to your audience is to share it on Social Media. “Create Once, Publish Everywhere” is the mantra practiced by many…
Small and Medium-sized Businesses often face a daunting task, in controlling operating costs, and at the same time striving to clock in more sales revenue. While carefully planned, well executed marketing campaigns can certainly help to bolster a company’s top line, getting the best bang for one’s marketing buck is imperative….and a high-priority item for any business owner.
After having launched your business website with much fanfare, you would anticipate the website and your brand to be visible prominently on Google Search Engine Results Pages (SERPs). After all, having built your virtual storefront tastefully with intuitive navigation, concise layouts and appealing graphics, you’d certainly want it to be seen when your target audience…
So you’ve got your content down to a T, but wait! Has it been enriched with visual elements? In today’s attention starved day & age, information is best consumed if it’s visual, or if not at least accompanied by a few graphics. Pictures, Videos, Infographics…in the digital age it’s all about visuals, and downplaying on…