Website Design & Development

You are here:

Home
Web Development
Website Design & Development

For a business, whether newly established or existent for many years, the need for a website is as basic as a business card. Yet, the scope, reach and application of a website is manifold since it gives an enterprise its presence on the ubiquitous internet. And besides the usual static corporate websites, there are portals, E-commerce, social and original content sites where varying levels user interaction and commerce is transacted day-in day-out.

Having a website that’s robust, scalable, well-organized and navigation friendly is thus imperative. The ability to provide an engaging user experience with technical stability and aesthetic appeal is the cornerstone of good Website Design.

Much like building a beautiful house, there’s architecture, tools & technology, layout, look & feel, content and security aspects that go into building a website.

Key design considerations for architecting a Website

Like any other system or application, there are few critical factors that determine the success of a website. Such as –

Information Architecture – which specifies what, where and how all the information on the site should be organized. The Sitemap is one of the outcome of this definition
Site Wireframe and Navigation – the layout and placement of the site elements; hierarchy of the sections and sub sections; and the navigation paths to reach them
Look & Feel – the colour scheme, font, graphics and so on that enhance the visual appeal of the site’s content

Search Engine Optimization – the techniques and best practices to be incorporated so that the website ranks prominently on Search Engine Result Pages
Responsiveness – rendering of the site in a favourable form according to the device that accesses it
Site Load time – the speed at which your site can be accessed/downloaded in the browser of the user

Essentials of an effective Website Design

While there are many facets to having a great design, some must-have are –

Being able to get found online when people search for your product or service should be a must-have of any design strategy. Being placed on the top spot for Search Engine Result Pages brings traffic on your site. Paying to be there thru Ads is one quick way but long term organic rankings can be achieved by well executed On-page and Off-Page SEO techniques.

After getting traffic the next task would be to keep your visitors engaged on your site. Making the first impression with an impactful homepage, organized layouts, proper use of colour and typography makes a world of difference; so does the navigational ease and accessibility to the various sections and content within the site.

Content is King when it comes to marketing online. Remarkable content that can value add to your visitors by solving their problems or by helping fulfil their desire helps build trust, authority and stickiness for your site. Content shouldn’t be limited to plain text but should include images, videos, infographics and so on. Making your content shareable and social is also key in today’s digital age.

Last but not least, the end objective should not be missed. You ultimately need visitors to your site to convert to prospects and leads. After staying on your site, visitors need to be guided with effective Calls-To-Action and Landing Pages so that they can progress to the next stage in the Sales Funnel.

Previous tab Next tab

Tools and Technologies for Website Development

Since early days, simple static websites have been coded using markup language such as HTML and its variants. This technology is still used in modern times but has been augmented by a host of other client side coding options (such as JavaScript, Ajax, Flash, etc) for added functionality and features.

These days the prevalence of open source based Content Management Systems (CMS) for web development provides a commendable and cost effective platform for developers. These platforms offer a user-friendly interface to build and manage websites that negates any need for programing coding knowledge. Infact, majority of the websites across the world today are being powered by open source CMS’s such as WordPress and Joomla.

These CMS not only make it easy to manage and update site content though an intuitive user interface. They also have an ecosystem of hundreds of free and paid plugins, extensions and modules that can extend the core functionality to deliver any feature desired.

Our 5-step Implementation Approach

At WebSell, we follow a five step implementation process that ensures delivery with the highest quality standards, this typically consists of –

Strategy & Planning:- Goals & Objective setting, keyword research, competitor analysis and overall project planning
Setup & Design:- Domain registration & hosting, site wireframe, layout and colour scheme, navigation and Call-to-action placements, creating the content inventory and so on
Build & Test:- Content upload, implement SEO best practices, setup of web forms with email communication, followed by system integration testing
Launch & Promote:- Site deployment, Sitemap submission to Search Engine webmaster tools, Analytics account setup, Site security setup, Directory/PR submission and so on
Manage & Maintain:- Post launch analysis, on-going site maintenance, content refresh strategy, usage analysis, site performance reports, etc

WebSell Value Proposition for Website Development

We help our clients establish and manage world class websites that are designed to resonate with their target audience, functioning not just as a web front but also as a lead generation machine helping drive sales. We bake SEO in every site we build so that it gets your business found when people search for your product or service.

With well-crafted marketing messages, enriching content and captivating graphics your website can be a platform for your business to enthral the discerning visitor and draw him/her to the next step of the sales funnel.

We also manage websites for our clients on a monthly fee basis. This includes new content and updates to keep your site refreshed besides undertaking the typical maintenance chores such as site backups and software upgrades.

We have a proven track record in building and managing a portfolio of websites ranging from static corporate websites to community sites to online E-commerce stores.

Request a Case Study

Want to know more about how we helped a Window & Grille Contractor create his business website that also brings him daily sales leads? Request this Case Study that we’ll be happy to provide.